About the Studio

Left to right: Sergey, Yelena, Ludmila

Guestbook

The name of the studio itself implies the freedom of creativity, non standard vision. Our projects are versatile, they cover paintings, texts, photo, video... They serve to speak again about the timeless values, but in the new century, in new, free format.

A few lines for those who just gets acquainted with us and our creativity.

The Free Format studio is the informal association of three adherents. It both the profession and a hobby, but most likely is a way of life. We are not the commercial organization. All our projects are created on home "capacities". Taking an opportunity, we transfer personal greetings to Bill Gates for kindly given possibility to have the home computer, to Internet founders for kindly given possibility to have worldwide audience and to you who is now reading these lines for interest to our creativity.

The Authors

Sergey Emets - the artist, "generator of the ideas" and studio's "core creative person".
The author of the Free Format concept, the paintings and graphic art, photo and video materials, scenarios and texts for the films and albums.

Yelena Emets - art historian, philologist, Sergey's faithful travelling (and life's) companion. Co-author of the texts for the albums and films, author of English translations.

Ludmila Eremina - designer, photographer, video editor, music editor, joined to creative team of Sergey and Yelena Emets since 2001.
Specialist in publicity department at work and Sergey's partner in albums, photo and video production as a hobby.
Web master of www.freeformat.ru and Freeformat.extension photoblog.

Frequently Asked Questions

If you are not the commercial organization, why do you name yourselves a studio?
This idea has arisen when the collective product (films, albums). began to appear. Simply speaking, on a disc cover it was necessary to present ourselves somehow. Earlier we had basically Sergey's paintings. And after the appearance of the films we went up on the new level.

Where are you territorially?
In Russia, Moscow and Moscow region.

Is it possible to buy your works?
It is possible, from us, from hand to hand.

And somewhere except Moscow?
In Far East of Russia.
1) Chukotka, city of Anadyr, art gallery. The album "Chukotka - the Territory of Beauty", the films "Chukotka - the Territory of Beauty", "Radio the North".
2) Kamchatka, city of Petropavlovsk-Kamchatsky, "Russian souvenir" shop. The films "Such a sweet name - Kamchatka", "Radio the North".
3) Kamchatka, city of Petropavlovsk-Kamchatsky, the shop for painting artists ("Raduzhny" shopping center, 1st floor). The t-shirts of series "Sakhalin island", the films "Such a sweet name - Kamchatka", "Radio the North".
We are not able to arrange the post transfers to other regions as well as abroad. Many projects are here in open access. You can download them and take a look.

Everybody is trying to sell their works. You put so much in open access. Why do you do free distribution?
This is our position. Usually everybody struggles for the copyright and favourable sales. However if the art goods do have value, it is impossible to keep them with you. The people copy them for friends, recommend, give from hand to hand, and so arises "a cultural layer". The author should be happy if he manages to become a part of this layer. But it will be sad if someone's creativity, having flown, will disappear in time stream, and in a hand there will be left just a hundred dollar piece of paper.

Do you do works to order, on request?
It depends. If it refers to painting, you should ask Sergey, If photo-video projects, mostly no, since 1) we produce our own original artwork and 2) we are limited by our home equipment. But always there is an exception from any rules, so we leave such an opportunity in a case of really good idea or material.